PlaceVine, Double Fusion Strike In-Game Ad Deal
PlaceVine — a startup Web service that connects brands and ad agencies with product placement opportunities in TV, movies and on the Web — is adding videogames to its arsenal through a partnership with in-game ad firm Double Fusion.
The subscription-based service, which launched last October, promises to provide advertisers with access to hundreds of for-sale product placement opportunities for a fee of $145 per month. Though the company won’t list specific shows or movies it has facilitated product placement deals for, its media clients include Fox Films, Fremantle Media (which produces American Idol), A&E Television Networks and the humor site Funny or Die.
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in