Pinterest's Money Play Could Hinge on Its Meme-Laden Data

Social site rounding up its options

Last week Pinterest met with ad tracking and attribution firm Convertro to discuss available monetization opportunities. Convertro co-founder and CEO Jeff Zwelling said the talks were early stage, describing Pinterest as being in “information-gathering mode.” Zwelling wouldn’t go into detail on what his team discussed with Pinterest but said he sees three ways Pinterest could generate revenue.

First, Pinterest could market itself to marketers as a meme-alert system. Zwelling said Pinterest is “a phenomenon of memes” with six canonical pins sometimes representing 50 percent to 60 percent of the site’s traffic because of repinning.

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