Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Part of the San Francisco-based social media company's marketing developers program, they include 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialFlow and SocialCode. These vendors will build services that make it easier to plan paid and free posts on Pinterest. 

This year, Pinterest has been laying the foundation for more advertising with the technology that enables marketers to manage their campaigns using familiar tools, similar to the systems they use to market on other social media platforms such as Facebook or Twitter.

The ads API—the software that lets these third-party marketing developers integrate with Pinterest—has been in the works since the beginning of the year and was first revealed publicly in April, but no partners were named until today.