Pinterest Plays Coy on Ads, but Expect Commerce to Lead

CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce.

Silbermann sat for a rare keynote interview at the Conversational Marketing Summit in New York, one of the many events unfolding during Internet Week. He was asked very pointedly by Federated CEO John Battelle, “Do you have a business model?”

And in classic tech startup fashion, Silbermann emphasized that Pinterest’s ad approach would be about making things better for its users.

“Well, we haven’t announced anything specific.

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