Pinterest Pitches Analytics to Brands

Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform. 

The free tools can show such players how many impressions, clicks, repins (equivalent to a retweet or share in Twitter and Facebook terms) and likes they're compiling. Offered in 31 languages, the dashboard allows them to view how paid pins perform versus organic ones. In addition, it can be employed to learn if Pinterest's Pin It button is effective on a company's own website.

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