Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Today, the company is launching its first video format as the next step in the process of building an ad business. Earlier this month, Pinterest quietly rolled out a video player that lets users and brands upload and store clips of any length straight to the site.

Just like every other major tech company—namely Facebook, Snapchat, Google, Twitter and Tumblr—video is part of Pinterest's recent efforts to beef up revenue with interactive ads that typically cost more than static formats.

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