Pinterest Ads Are Invading Google’s Search Turf

Promoted Pins can be bought with keywords

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it can deliver.

The San Francisco company is starting to sell Promoted Pins, which can be bought by keywords. The ads show up when viewers peruse main categories and when they conduct searches. On mobile, where consumer intent can be cloudy, a platform like Pinterest may provide some clarity. Users plan their trips, their parties, their wardrobes by sharing images and links to their favorite brands and products.

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