Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform

Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature multiple product images. A typical measurement dashboard would only be able to link the pin and the site page, but Pinterest analytics firms like Curalate and now Pinfluencer have begun to roll out image-level analytics.

Pinfluencer announced today an image-recognition engine that would let it be able to tie a pinned image with an image on a brand’s site and comes in addition to Pinfluencer’s URL matching.

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