The Personalities Behind the Latest News Websites—An Explainer

Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines combined. Meanwhile, Pew Research Center reported that news sites generate $800 million to $1.2 billion per year in revenue, and total ad revenue grew 16 percent last year. While we wait to see whether they'll fly, here are some basic stats about three sites fronted by boldface names.

Vox
Figurehead
Ezra Klein
Launch date April 6
What it covers General news
What it says it is Helps you “understand the news” via Vox Cards, slides that answer questions about current events
What it seems like Flash cards about politics and pop culture, especially legalizing weed
Hottest Story Remember when legalizing pot was going to send crime skyrocketing?
Twitter/Facebook followers 70,600/21,585
Type of ads Launch sponsors: The Robert Wood Johnson Foundation and...






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