People.com, Zap2it.com Team on News, TV Listings Info

People.com is looking to make it easier for its readers to catch their favorite, or most buzzed about celebrities on TV—wherever and whenever they may appear.

The Time Inc. site has partnered with the Tribune Media Services property Zap2it.com to infuse its news and feature coverage with TV listings information. To do so, Zap2it.com has built a Watch on TV module that now lives within the site’s ‘Celebrity Central’ pages; when a user reads news about a particular celebrity, the module automatically lists that celebrity’s upcoming TV appearances.

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