PayPal's Geo-Fenced Where Ads Go Political
New product accepts donations in mobile ad unit
Just in time for Super Tuesday, location-based discovery and advertising service Where is rolling out a new product for political donations.
Where was founded in 2004 and acquired by eBay in 2011. It reports to the company's PayPal unit and works with brands and marketers to deliver ads triggered by a user's location.
To coincide with Super Tuesday, the company on Monday launched its first political product called Donate Now, which lets people make donations to political campaigns from a mobile ad unit.
"Where's whole value proposition is its ability to geo-fence and serve mobile ads based on a user's location," a Where rep said of ads that are delivered when a mobile phone user enters a predetermined geographic area.
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