Patrolling Bad Behavior

The government may soon wield a great deal more power over the online advertising business, and that’s quickly spreading fear across the entire ecosystem, including publishers, ad networks, agencies and even their clients.
 
Virginia Congressman Rick Boucher is set to introduce a consumer privacy bill over the next few weeks that will likely impact the entire $25 billion online ad market, according to sources. And while that’s got many worried, another seemingly unrelated piece of legislation—the proposed financial reform bill aimed at cleaning up Wall Street—has industry insiders sweating.

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