Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros.
In December, episodes of Season 2 of the Sarah Koenig-hosted podcast, which followed the case of ex-POW Sgt. Bowe Bergdahl, started dropping weekly on Pandora. At the same time, the music app and website made the first season—which focused on the murder conviction of Adnan Syed—available.
In terms of advertising, Warner Bros.' sponsorship ran during Serial's first season and the first half of Season 2.
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