Pandora Radios In Video Ads
Internet radio pioneer Pandora Media is launching a pair of video ad campaigns—a first for the audio-centric company.
The company, which allows users to create custom radio stations, on Sept. 16 kicked off campaigns for NBC, which is promoting its new nurse-themed drama Mercy; and MTV Games, which is pushing The Beatles: Rock Band game. Both campaigns will leverage several new ad offerings created by Pandora specifically for entertainment brands, including 30-second spots, user-initiated extended video trailers and branded radio stations.
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