Orbitz Gets 'Centered'
Mullen’s latest tongue-in-cheek work for Orbitz.com breaks this week, introducing a Travel Wellness Center and the tagline “Travel well” to tout the site’s vacation planning and booking tools and overall dedication to customer care.
One commercial touts Orbitz’s Beach Finder option that helps travelers choose their ideal ocean-side resort. As Wellness Center lab techs look on, a test subject wearing a virtual-reality beach-finder device over his head frolics with bikini-clad beauties only he can see.
In another spot that spoofs therapy sessions, a typical American family (clad in space-age jumpsuits) meets with a counselor about vacation packaging options but dimwitted dad can’t remember the simple mantra: “Hotel.
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