OPA Hauls In More Sites for New Ad Unit Push
The Online Publishers Association has received commitments from more than a dozen new well-known online publishers, as well as a group of premium brands, as its moves forward with its new suite of high impact ad units this week.
The organization now has signed on 37 publishers to participate in its new brand advertising–focused initiative, which kicks off July 1, up from the 24 sites that jumped on board when plans were announced last March. For example, starting this Wednesday, Bank of America will launch a campaign which utilizes the OPA’ new “pushdown” unit, which by August will be featured on both CNN.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in