Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic

Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal announced Tuesday. Omnicom committed to spend at least $230 million over the next two years, which will open special access to Twitter and its MoPub mobile exchange.

All of Omnicom’s business units—its creative agencies, media buying teams and data/measurement operations—will benefit from the Twitter tie-in, according to Jonathan Nelson, CEO of Omnicom Digital.

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