Ogilvy's Steve Simpson Calls for More Online Ad Transparency

Examples of broken trust threaten use of big data

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief creative officer Steve Simpson’s keynote address at the National Advertising Division’s annual conference, which is meeting this week in New York to discuss regulatory issues impacting the ad business.

“Just because you have technology end-runs, doesn’t mean you should get away with it,” Simpson told Adweek following his speech.

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