In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and Seamless this afternoon have gotten numerous ad impressions from consumers clicking on an #ObamaIsNotSatan hashtag. But this one has an unusually bizarre twist—even beyond the hashtag's content—in that the marketers who purchased the ads probably only bid on the keyword "Obama" rather than the randomness that is "ObamaIsNotSatan."
Neither the AARP nor Seamless was available to comment.
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