NYT's Site Gets Celeb Treatment
NYTimes.com has launched nytimes.com/conversations, a new marketing campaign designed to highlight the Web site’s news, multimedia and interactive features.
The campaign features celebrities sharing their favorite sections on NYTimes.com in 12 unscripted videos. Personalities appearing in the campaign include Kenneth Cole, Padma Lakshmi, John Leguizamo, John Cameron Mitchell, Isaac Mizrahi, Bebe Neuwirth, Cynthia Nixon, Dr. Mehmet Oz, Lynn Redgrave, Eric Ripert, Ben Stein and Justin Tuck.
With each video, there is a drop-down menu that relates each celebrity’s interests with features on NYTimes.com.
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