NYT's CEO: Pay Models Coming Online

The New York Times Co. has not yet determined how or what it will charge for online content at its flagship daily — but CEO Janet Robinson suggested strongly on a conference call with analysts Thursday that something could be implemented, possibly as soon as this fall.

Robinson said the company is doing “qualitative and quantitative research” on how much readers would be willing to pay for what New York Times online content. While the paper hasn’t settled on any one model, she added it is looking at either a “meter model” or a “Times club membership” allowing access to premium content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in