NYT Web Traffic Up, Ad Revenue Down
NEW YORK In what can be taken as another clear sign that online advertising is not immune to the slumping economy, traffic for The New York Times Co. Web properties continued to climb in November, while advertising revenue slipped.
Internet advertising revenues for the NYT’s collection of Web sites (NYTimes.com, About.com, Boston.com, etc.) dipped 3.8 percent last month. That decline represents a marked difference from earlier in the year, as overall online ad revenue for the Times properties has increased by 11.6
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