NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify.

NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic."

NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states.

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