Not-So-Banner Year for Digital

There are two schools of thought when it comes to how digital advertising will fare in the grip of a recession. On the one hand, optimists see tight budgets accelerating the shift from less measurable traditional media into more targeted digital channels. The pessimists, however, point out that stagnant budgets affect all marketing, even if digital outlets fare better.

Against this backdrop, experts expect marketers will continue to push for new ways to reach audiences through digital channels.

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