No Ringing Endorsement for In-App Ads
Most young adults aren’t crazy about the idea of in-application mobile ads, according to a new report from the Dallas-based research firm Parks Associates.
Per the study, Monetizing Downloadable Mobile Applications, 54 percent of adults 18-34 do not welcome ads within mobile apps. The remaining 46 percent of respondents claim to be either indifferent to in-app ads or willing to endure such messages in free mobile apps.
Does that mean Apple and Google’s efforts to push the mobile ad business forward will be hindered? Not quite, given the nascent stage of the market, said Parks analyst Heather Way.
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