Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart.
Nike’s "The Last Game" claimed the No. 1 spot this week with 52.5 million YouTube views and 324,000 likes. The spot was shared 274,000 times on Facebook and includes 82,600 Tweets. Nike’s other World Cup spot that debuted in May was the No. 7 video on the week’s chart with 81.1 million YouTube views and 426,000 likes. On Facebook, the spot has generated 286,000 shares and 484,000 likes.
Both spots feature several of Nike’s World Cup sponsorships of big-name players like Christian Ronaldo, Brazil’s Neymar da Silva Júnior and England’s Wayne Rooney.
Interestingly, competitor Adidas (who some speculate Nike may be overshadowing on World Cup social chatter) did not make the top 10 videos this week.
Similar to past few weeks, World Cup mania continues to dominate the chart with five soccer-related videos.
Only three videos on the chart were also pushed with digital ads, indicating that marketers got a significant amount of organic views last week.
The interactive chart below lets readers watch this week’s videos and look at how many views, likes, Facebook shares and comments each spot generated.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.