Nielsen: Web TV Audience Metric in Works
NEW YORK Nielsen sought to reassure its clients Tuesday that it was laying the groundwork to measure the viewing of cable and TV programs available on the Internet and include that data as part of Nielsen’s TV ratings.
The letter to clients from Sarah Erichson, president of media client services at Nielsen, followed announcements this summer from both Time Warner Cable and Comcast that the companies would test initiatives offering TV programs on the Internet to paying subscribers.
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