Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.
The chief concept is to take the cloud's machine-learning and data-modeling technologies—that continuously tweak ad creative and offers as new data rolls in from across the web—and combine them with RevTrax's SmartOffers. The RevTrax software personalizes online coupons that consumers can load on their smartphones, add to loyalty cards, print out at home, etc.
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