Nielsen Launches PreView
NEW YORK The Nielsen Co. is set to introduce Tuesday a series of quarterly reports aimed at fostering community interaction online, beginning with a study examining the correlation between bloggers and the box office.
While Nielsen PreView is launching with a film-centric report timed to this week’s ShoWest, the new venture plans to coordinate with many of Nielsen’s myriad research divisions to create market intelligence relevant to all aspects of the entertainment industry.
The research will be made available at NielsenPreview.com,
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