NEW YORK The Nielsen Co. is set to introduce Tuesday a series of quarterly reports aimed at fostering community interaction online, beginning with a study examining the correlation between bloggers and the box office.
While Nielsen PreView is launching with a film-centric report timed to this week's ShoWest, the new venture plans to coordinate with many of Nielsen's myriad research divisions to create market intelligence relevant to all aspects of the entertainment industry.
The research will be made available at NielsenPreview.com, where registration is available to the public or to paid members who can access additional information as well as make recommendations on future research topics.
"Nielsen's reputation of quality and substance combined with membership feedback make for a powerful and unique partnership," said Ann Marie Dumais, svp at Nielsen PreView.
PreView's first installment analyzed the box office performance of 400 recent films, finding that titles grossing at least $100 million in sales are likely to have received elevated levels of attention on blogs. The study also examines other aspects of film-related research, including how 3-D distribution and PG ratings affect box office performance.
Nielsen is the parent company of Adweek and The Hollywood Reporter.