Nielsen-Backed Venture Fund Close to Signing First Company

Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until just recently. In December, Nielsen announced plans to back a newly launched venture capital fund, Pereg Ventures.

The research giant only took a $10 million minority stake in the $50 million fund, but it made a significant investment in letting Fisher split time between serving as Nielsen’s evp of global business development and Pereg’s chairman.

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