NHL Online Unveils VideoCenter Product | Adweek NHL Online Unveils VideoCenter Product | Adweek
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NHL Online Unveils VideoCenter Product

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The National Hockey League pulled back the curtains on a new video player on Monday (Dec. 21), replete with more original content and more sharing features designed to further infiltrate the league across the Web’s top social networks.

The new NHL VideoCenter product, developed by the IPTV tech provider NeuLion, essentially replaces NHL Network Online, NHL.com’s original video platform. Besides game highlights and interviews, VideoCenter offers fans three new channels: NHL Shootout Channel, which deliver full-length coverage of games that end with shootouts;  NHL Press Room, which streams live press conferences; and NHL Library, which is composed of archival NHL clips.

Plus, according to league officials, VideoCenter promises a larger video screen, faster loading times and more useful search.

Besides serving as a destination, the NHL sees VideoCenter as a way to enhance its presence on social media—clearly a league priority. The new player allows fans to share video clips with friends on Facebook, Twitter and Digg. The NHL already maintains channels on the top video sites YouTube and Hulu—and continues to create original video series for advertisers, like Timberland and EA.

“NHL.com is the first place fans look to see the best game highlights; live and feature videos; and original programming focused on the NHL,” said NHL senior vp for creative Andre Mika. “NHL VideoCenter expands the volume of video content offered on NHL.com and greatly enhances and streamlines the user interface, creating the Web’s best destination for NHL video.”