The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to a release, NFL Media will handle programming including news, hot topics, photos and videos specifically produced for the mobile app.
The NFL began working with Snapchat last year on live stories, which were viewed by 70 million folks globally, according to the league. Moving forward, the live stories will be more plentiful, appearing on Snapchat for every NFL game in 2016, as well as the Super Bowl and the league's scouting combine and draft next year.
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