NEW YORK Next New Networks, a niche online video company founded last year by a group of veteran media executives that included former Nickelodeon president Herb Scannell, has added MySpaceTV to its growing network of distribution partners.
The company's growing list of narrowly focused Web channels includes programming aimed at animation fans and car enthusiasts, to name a few. The long-term plan is to launch dozens of channels, said Next New's founders, who include Jed Simmons, former chief operating officer of the Sundance Group, and longtime MTV programming executive Fred Seibert.
To get its channels off the ground, Next New has been a proponent of open distribution rather than building destination Web sites. Prior to its MySpaceTV deal, the company had lined up distribution deals with YouTube, Joost, TiVo and Veoh, among others.
On MySpace, Next New Networks will roll out at least 11 dedicated channels, ranging from the political satire-themed Barely Political to the fashion-centric Threadbanger.