News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider.

At today's NewFronts presentation, the company opened up about its strategy with a lineup of new shows and digital initiatives. It also talked about Post Studios, which collaborates with advertisers on original branded videos.

News Corp. owns The Wall Street Journal and Post Digital Network, which includes The New York Post and its gossip mainstay Page Six.

IAF (Internet Action Force), a self-styled team of nerds that combs the Internet for the best videos, also falls under that umbrella now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in