News Corp. Looking for Broader Google Ad Deal

News Corp. hopes to sell Google Inc. access to a greater swathe of its media properties, its executives said, as an advertising deal between the two companies comes up for renewal.

Senior executives at News Corp. and its MySpace online service said at the All Things Digital conference on Wednesday that the company was working with Google to try and make their existing advertising deal better for both parties.

“When it comes time to negotiate, one of the things that can be helpful is looking at it from the overall News Corp.

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