New York Knicks Create New Social Fan Site
The New York Knicks are on the path back to relevance in the National Basketball Association. And to nurture renewed fan interest, the team is making a big bet in digital and social media with the launch of KnicksNow.com.
The new site is designed to be more than a typical forum for fans to scream about the coach or chat about potential trades via message boards, said Howard Jacobs, evp, marketing and sales, MSG Sports. Instead, the goal is to build a daily destination where visitors can not only connect to the team in a more intimate way, but also find a more structured fan community.
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