Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a new website is launching where consumers can opt out of having their location information collected.
Going live Tuesday, the opt-out platform was built by The Wireless Registry for the Future of Privacy Forum, which worked with Sen. Chuck Schumer (D-N.Y.) to develop a code of conduct adopted by 11 mobile location analytics firms such as Aislelabs, Euclid and Path Intelligence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in