New HuffPo E-newsletter Aimed at Beltway Junkies | Adweek New HuffPo E-newsletter Aimed at Beltway Junkies | Adweek
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New HuffPo E-newsletter Aimed at Beltway Junkies

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The Huffington Post has spent the past few years expanding beyond its initial political focus; now the fast-growing news property is going back to its roots with the rollout of HuffPost Hill—a daily afternoon e-mail newsletter aimed squarely at Beltway junkies.

HuffPost Hill will blend news and opinion with a heavy dose of D.C. gossip, said officials. For example, besides featuring contributions from the likes of Huffington Post chief White House correspondent Sam Stein and senior Washington correspondent Dan Froomkin, HuffPost Hill will touch on celebrity and politician sightings in and around the capital as well as tips on various fundraisers and TV appearances by political pundits.

According to Huffington Post’s senior congressional correspondent Ryan Grim, the e-newsletter should serve as a platform for smaller news items that would otherwise be left on the cutting room floor.

“The idea for a daily D.C. newsletter came as my colleagues and I kept hearing all these great news tidbits from around town that were otherwise going to waste,” he said. “It occurred to us that if we collected all the interesting stuff we overheard and added highlights of what the beltway was buzzing about, we could create a daily read as compelling as it is insightful for those who work in politics and those who really care about it.”