Netflix's Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Fans viewed the Luke's Diner filter 880,000 times

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat.

On Oct. 5, Netflix recreated the fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service next month. Snapcodes—Snapchat's version of a QR code—were printed on 10,000 cups that were distributed at all of the pop-up cafes. Here's how the Snapcode worked: People opened the Snapchat app and took a picture of the decal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in