Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom in Hispanics living in the U.S., the Nestlé-owned brand is making a bigger push to target bicultural moms.

"In the past, we've had a strong hold in the unacculturated mom who has that heritage and understands the brand," said Priscila Stanton, Nido's marketing manager. "But as we look at the growing Hispanic population and the opportunity within the bicultural segment, we felt that we needed to either reminder or reintroduce the brand and the benefits to this bicultural mom."

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