National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.
As part of NCM's update to its longstanding FirstLook platform, the Shazam integration is designed to extend advertisers' reach among smartphone-toting moviegoers. When they observe a sponsor's FirstLook promo via the mobile app, they can consume and share that content while also making a purchase when it comes to e-commerce pitches.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in