NBCUniversal Goes It Alone With Non-NewFront Event
Digital upfront pitch will have stronger mobile focus
NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.”
The event will take place April 24 at the Skylight Modern and will be less of a presentation and more of a party; it also will be the highest-profile NBCUniversal pitch to be personally overseen by digital chief Lauren Zalaznick, who will host the event with sales head Linda Yaccarino.
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