NBCU Creates Its Own Ad Network

NBCU has created its answer to an online ad network—though one comprised solely of its owned-and-operated sites.

Called Universal Audience Platform (UAP), the group, which will have its own logo and staff, will be headed by Nick Johnson, svp, NBCU Digital Media Sales. He will report to Peter Naylor, evp, NBCU Digital Media Sales.

The UAP group will sell display inventory across 21 sites on an audience basis, including NBC.com, USANetwork.com, Bravotv.com, iVillage.com, Telemundo.com, as well as NBC’s 10 O&O TV station sites.

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