NBCU and Google Link to Sell TV Ads

Making further inroads into the TV advertising business, Google has formed a multi-year strategic partnership with NBC Universal.

As part of the agreement, Google will sell through its Google TV Ads ad platform limited inventory from some of NBCU’s cable networks, including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller.

The two companies have also agreed to work together to develop more effective advertising metrics, and will explore adding inventory from other NBCU properties, including its local TV stations and collaborate on a series of custom marketing and research projects.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in