NBC, P&G Join for Portal Play
NBC believes baby boomers are a massively underserved market on the Web.
With that in mind, the network’s digital division has teamed up with Procter & Gamble Productions to launch Lifegoesstrong.com, a content portal that will serve as a central hub for a series of vertical destinations focused on boomer-oriented topics. Among the channels featured on Lifegoesstrong.com are the family-focused Familygoesstrong, as well as Stylegoesstrong and the Techgoesstrong.
The content on these vertical sites is mostly service-oriented fare written from the POV of boomers — a group that still sees itself as vibrant, but now dealing with aging issues.
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