NBC, Microsoft Try Selling TV Spots via Web Tools

The two companies today said that the NBC Local Media Group in March began selling a select portion of television ad inventory from two networks in Los Angeles via Microsoft’s Admira platform. Admira is a product of Navic Networks — a company that Microsoft acquired about a year ago. The platform is designed to let advertisers purchase specific audience demographics using set top box data — and also automatically manage and track inventory.

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