NBC Digital, P&G Partner on Boomer Portal
NBC sees an underserved market on the Web, and a massive one at that—namely baby boomers.
The network’s digital division has teamed up with Procter & Gamble Productions to launch Lifegoesstrong.com, a content portal that will serve as a central hub for a series of vertical destinations focused on boomer-oriented topics. Among the channels featured on Lifegoesstrong.com are the family-focused Familygoesstrong.com, as well as Stylegoesstrong.com and the Techgoesstrong.com.
The content on these vertical sites is mostly service-oriented fare written through the lens of boomers—a group that still sees itself as vibrant but is dealing with aging issues.
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