NBC Cuts Widest Swath Online for Beijing Games
NEW YORK NBC’s blanket coverage of the Beijing Olympics will be the widest online distribution for a sporting event in history, the network said.
NBC said it would have a blue-chip set of distribution partners that include MSN, the Associated Press, AOL and NBC’s local stations’ Web sites. There are more than 4,000 official partners as well as tens of thousands of widgets that link back to NBCOlympics.com.
NBC Universal has gone from 0 to 60 online in only two years, from a single streamed hockey game at the 2006 Winter Olympics to 2,200 hours available live and more on-demand.
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