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MySpace COO Leads New Initiatives

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NEW YORK As News Corp.'s MySpace gets set to open its platform to outside developers, the social network site said Wednesday that Amit Kapur would lead the effort in his new role as COO.

In addition to overseeing "development and implementation of all global business operations," Kapur, who was promoted from vp, business development, will have responsibility for the growth of the new MySpace Developer Platform.

Beginning on Tuesday, outside developers will be able to begin building applications and features for use on the social network, though MySpace is withholding most of the other details of the program until next week. It has set up a page for developers to preregister for the platform at developer.mypsace.com.

Facebook, MySpace's key rival in the booming social-network space, already grants access to outside developers.

The company has not said when the applications will be able to be applied to pages on the social network.

MySpace also has not released information on what kind of revenue share the platform will have with third parties. But the company said it "will actively work to help developers monetize and promote their applications."