MTVU Game Fights HIV/AIDS
College-targeted MTVU has teamed up with the Kaiser Family Foundation and Poz Magazine to create a Web-based game designed to get people talking frankly about HIV and AIDS.
The basic concept for the game, called Pos or Not, was developed by college students who participated in a nationwide “Change the Course of HIV Challenge.” The contest asked students to propose a game that would creatively engage people to help fight the spread of the disease.
Stephen Friedman, general manager and evp of MTVU, a unit of MTV Networks, pointed to the power of the Internet in spreading the word: “It’s about translating activism into this new century with an audience that lives and interacts with the Internet very differently than we did.
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